Management Olimpijskih igara
A book by our distinguished economist and Olympian in which he deals with the economic aspect of the Olympic Games, in which he himself participated several times as an athlete and as a member of the official Croatian Olympic Committee delegation.
The author writes about Olympism as a socio-economic phenomenon, about the management and marketing of the Olympic Games, about the system and methods of their financing, and their socio-economic effects. The author views Olympism as a complex socio-economic phenomenon and considers the management and marketing of the Olympic Games, the models and methods of their financing, and the broader social and economic effects that the Games bring.
Editor
Đuro Njavro, Mato Njavro
Maße
23 x 16 cm
Seitenzahl
336
Verlag
Mate d.o.o, Zagreb, 2012.
Latein Schrift. Taschenbuch.
Sprache: Kroatisch.
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