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12 rules for life is a book that fundamentally shakes contemporary generally accepted views, a book that will transform and elevate the heart and mind of every reader.
Douglas Coupland, whose cult book "Generation X" was a "McLuhanian" representation of culture in fictional form, has written a concise biography of the media theorist that interprets the life and work of the man he deals with from the inside.
Can we learn from this book what is offered to us in the subtitles: How to make friends, How to influence people, How to succeed in changing the world?