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Marketing menadžment je vodeći marketinški tekst jer njegov sadržaj i organizacija dosledno odražavaju promene u teoriji i praksi marketinga.
Knjiga Menadžment komercijalnih banaka autora Petera S. Rosea pruža detaljan uvid u poslovanje, strategije i regulative komercijalnih banaka, fokusirajući se na menadžerske izazove i finansijske odluke u savremenom bankarstvu.
The book applies economic theory (micro and macroeconomics) and methods of decision science analysis to examine how an organization can most effectively achieve its goals or objectives.
The purpose of this book is to combine theoretical discussions and institutional descriptions to provide insight into the operation of some of the world's major capital markets. It is intended for students, but it is written in an accessible way for a wid
Thinking, fast and slow is a monumental work by the famous Nobel laureate and one of the world's most important psychologists. Thinking, fast and slow will change the way we are used to thinking about thinking.