Economy • Management

Afrika u usponu

Vijay Mahajan

With more than 900 million consumers, the African continent is one of the fastest growing markets.

In Rise of Africa, legendary international business consultant Vijay Mahajan uncovers the richness and complexity of this incredible market and helps companies realize the vast opportunities it presents. Mahajan tells stories that Western executives rarely hear: stories of African entrepreneurs, leaders, and companies who are setting out to identify opportunities and capitalize on them. In a time when growth is becoming increasingly difficult to achieve, Rise of Africa reveals what could be your greatest untapped growth opportunity.

Maße

24 x 15,5 cm

Seitenzahl

262

Verlag

Mate d.o.o, Zagreb, 2010.

Latein Schrift. Hardcover.

Sprache: Kroatisch.

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