Jezik politike

The book Jezik politike ("The Language of Politics") by Sanja Vrhovec-Vučemilović, published in 1987 by the Zrinski publishing house, represents a valuable study in the fields of applied linguistics, sociolinguistics, and discourse analysis. Emerging during the specific socio-political climate of the late 1980s, this publication thoroughly explores the ways in which language is employed as a tool for political action, the shaping of public opinion, and the exertion of ideological influence. In her work, the author analyzes the specific features of political vocabulary, phraseology, syntax, and rhetorical devices characteristic of political speeches, media reports, and official documents. Particular attention is given to the role of language in the exercise of power, the use of manipulative linguistic strategies, and the creation of political stereotypes and slogans. Through a combination of theoretical frameworks and practical examples, the work sheds light on the relationship between linguistic structures and social reality, demonstrating how political discourse shapes public perception. This book remains an important resource for understanding the historical development of political communication and the analysis of language within the public sphere.