Philip Kotler

Titles in our offer

Univerzitetski udžbenici • Ekonomija

Kaotika

Philip Kotler, John A. Caslione

Management and Marketing in Turbulent Times. An indispensable guide for business leaders who strive to survive today's economic storms and thrive in tomorrow's inevitable turbulence.

Mate d.o.o, 2009.

Croatian. Latin alphabet. Paperback with dust jacket.

5.24 €

Economy • Marketing and propaganda

Marketing management / Upravljanje marketingom

Philip Kotler

Upravljanje marketingom vodeći je marketinški tekst jer njegov sadržaj i organizacija dosljedno odražavaju promjene u marketinškoj teoriji i praksi.

Informator, 1994.

Croatian. Latin alphabet. Hardcover.

14.98 €

Ekonomija • Marketing i propaganda

Upravljanje marketingom 1-2

Philip Kotler

Analiza, planiranje i kontrola

Informator, 1988.

Croatian. Latin alphabet. Paperback.

The book consists of two volumes

14.44 €

Social Science • Economy • Management • Marketing and propaganda

Upravljanje marketingom, 12. izdanje

Philip Kotler, Kevin Lane Keller

"Marketing Management" (12th edition, 2008) by Philip Kotler and Kevin Lane Keller is one of the most influential works in the field of marketing.

Mate d.o.o, 2008.

Croatian. Latin alphabet. Hardcover.

23.10 €