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Management and Marketing in Turbulent Times. An indispensable guide for business leaders who strive to survive today's economic storms and thrive in tomorrow's inevitable turbulence.
Marketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice.
Small and medium-sized entrepreneurs must plan in a way that is common and accepted in the business world, in order to stay on the market.
Rudolf Bićanić, a long-time professor of economics at the Faculty of Law in Zagreb, occupies a significant place in Croatian science with his pedagogical and scientific work.
The twelfth edition of the textbook with an overview of organizational behavior explained at three levels: individually, in a group and in the entire organizational system.