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In the book, Todorov examines the relationship between the production of discourse (rhetoric) and its interpretation (hermeneutics), focusing on verbal symbolism – the phenomenon of indirect meaning that builds on direct, literal meaning.
Douglas Coupland, whose cult book "Generation X" was a "McLuhanian" representation of culture in fictional form, has written a concise biography of the media theorist that interprets the life and work of the man he deals with from the inside.
U svom predavanju Lingvistika i poetika, rusko-američki lingvista Roman Jakobson (1896–1982) istražuje odnos između jezika i književnosti, tvrdeći da je poetika deo lingvistike koji se bavi onim što verbalnu poruku čini umetničkim delom.
Das Buch Opšta lingvistika oder Allgemeiner Kurs in Sprachwissenschaft (1916, postum zusammengestellt aus den Vorlesungen des Schweizer Sprachwissenschaftlers Ferdinand de Saussure, 1857–1913) stellt die Grundlage des Strukturalismus und der modernen Spra
Die berühmte serbische Linguistin und eine der einflussreichsten Persönlichkeiten der jugoslawischen Sprachwissenschaft des 20. Jahrhunderts setzt in diesem Buch ihre Reihe der „Linguistischen Reflexionen“ fort – klare, gelehrte Essays, die allgemeine Spr