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Douglas Coupland, whose cult book "Generation X" was a "McLuhanian" representation of culture in fictional form, has written a concise biography of the media theorist that interprets the life and work of the man he deals with from the inside.
Words are like people: they are born, grow, travel, cross the borders of municipalities, provinces and states, adapt, change nationality and citizenship, reproduce, age and die, and – unlike people, similar to gods – they can also be resurrected.
In this book, Ivo Pranjković (b. 1947), one of the most influential contemporary Croatian linguists, brings a lucid, polemical and chronicling panorama of Croatian linguistics from the mid-20th century to the early 1990s.