Točka preokreta
Malcolm Gladwell's Tipping Point explores how small changes can cause major social upheavals, analyzing the key factors that lead to the spread of ideas, trends and behaviors like an epidemic.
The book explores how ideas, trends and social changes spread like epidemics and what causes their sudden rise in popularity. The author identifies three key factors: "Rule of the few" (influence of charismatic individuals), "Attachment factor" (attractiveness and persuasiveness of the message) and "Power of context" (influence of environment and situation). Through examples from marketing, criminology and psychology, Gladwell shows how small changes can lead to large social shifts. The book is inspiring and useful for anyone who wants to understand the dynamics of the spread of ideas and influence.
One copy is available
