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"Marketing Management" (12th edition, 2008) by Philip Kotler and Kevin Lane Keller is one of the most influential works in the field of marketing.
This book provides a comprehensive overview of entrepreneurship, covering key concepts such as developing an entrepreneurial idea, business planning, financing, management, and business growth.
"Marketing Fundamentals" (2006) by Philip Kotler, Veronica Wong, John Saunders, and Gary Armstrong is one of the most influential books on marketing.
An iconoclast, according to Gregory Burns, denotes a person who thinks unconventionally, subverts established norms and brings innovative ideas despite social pressures.
A guide to creating tomorrow's best practices today. A call to slowly discard outdated systems and processes, and to start talking about management in a new and different way.
