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The book Opšta lingvistika or General Course in Linguistics (1916, compiled posthumously from the lectures of the Swiss linguist Ferdinand de Saussure, 1857–1913) represents the foundation of structuralism and modern linguistics.
In his lecture Linguistics and Poetics, Russian-American linguist Roman Jakobson (1896–1982) explores the relationship between language and literature, arguing that poetics is a subdivision of linguistics that deals with what makes a verbal message a work
"Word and Object" by Willard Van Orman Quine is a key work in logic and philosophy of language, in which the author explores the relationships between language, thought, and reality.
In Culture and Communication, Edmund Leach explores social relations through language, rituals, and symbols. He connects anthropology with communication theory, showing culture as a system of meaning that shapes human behavior.
Douglas Coupland, whose cult book "Generation X" was a "McLuhanian" representation of culture in fictional form, has written a concise biography of the media theorist that interprets the life and work of the man he deals with from the inside.