One copy is available
Are you interested in another book? You can search the offer using our search engine or browse books by category.
Marketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice.
Market research has been present for decades as an activity that helps in business decision-making. Understanding and applying market research have become an important and serious component of business.
Realization is a specific set of behavioral rules and techniques that companies must master in order to become competitive. Realization is an independent discipline. In large companies, as well as in small ones, it is the foundation of success today.
"Consumer Behavior" by Leon G. Schiffman and Leslie Lazar Kanuk is one of the most famous works in the field of consumer behavior.
