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The first domestic business manual that introduced many of today's successful entrepreneurs to the world of business
In the monograph, the leading author looks for new ways of organizing that will shape the possibilities of effective and successful satisfaction of common needs at the social level in the future.
This book presents the application of the famous Silva method to the field of sales and business success.
Direct marketing certainly represents one of the most dynamic areas of marketing, which has changed both techniques and tools of action during its development.