Management

Inventivni menadžer u 100 lekcija: Kako postati i ostati pobjednik

Izazovi menadžmenta u XXI. stoljeću

Management challenges in the XXI century. century is a book that strives to provide the reader with a current insight into today's entire business environment, into the ideas, skills and power that the job of managers and executives provides.

Kadrovska politika i odnosi u udruženom radu

This university textbook by Prof. Dr. Ivan Mandić systematically analyzes human resource management, personnel policy, and work organization within the context of the Yugoslav self-management system.

Komunikacija liječnik-pacijent

The book discusses how verbal and nonverbal communication between a doctor and a patient affects diagnosis, therapy, and the patient's trust in medical staff.

Kultura : menadžment, animacija, marketing

Professors Milena Dragićević Šešić and Branimir Stojković wrote a book in which some of the basics that shape the profession called culture manager are explained in a very simple way or presented for the first time.

Marketing-komuniciranje

A fundamental economic textbook that systematically analyzes the instruments of marketing communication, from promotion and advertising to public relations, in the context of business and market circumstances.

Marketing malih i srednjih poduzeća

Professional manual on the application of marketing principles in small and medium-sized enterprises, with an emphasis on market research, consumer behavior, competitiveness, branding and development of business strategies.

Međunarodni standardi financijskog izvješćivanja: praktični vodič

This book provides a practical overview of International Financial Reporting Standards (IFRS) with clear explanations and application examples.

Menadžment

Translation of the tenth American edition of the book, which has been enriched with many new information related to contemporary ideas, techniques and characteristics of management.

Menadžment komercijalnih banaka

The book Commercial Bank Management by Peter S. Rose provides a detailed insight into the operations, strategies and regulations of commercial banks, focusing on managerial challenges and financial decisions in modern banking.