Strateški menadžment (14. izdanje)

Strateški menadžment (14. izdanje)

Arthur A. Thompson, A. J. Strickland Iii, John E. Gamble

The book "Strategic Management" (14th edition, 2008) by Arthur A. Thompson, A.J. Strickland III and John E. Gamble is a comprehensive textbook divided into two parts.

The first part deals with the concepts and techniques of creating and implementing a management strategy through 13 chapters that cover topics such as external environment analysis, resource valuation, generic competitive strategies, diversification, and ethics and social responsibility. The second part contains 37 real-world business cases, including well-known companies such as Starbucks, Netflix, Dell Computer, and McDonald's, providing readers with practical insight into the application of strategic concepts. This edition is adapted to the latest trends and changes in the field of strategic management, making it an indispensable textbook for management students and professionals.

Naslov izvornika
Crafting and Executing Strategy
Prijevod
Paola Saganić, Ivana Ostojčić, Dunja Žarković
Urednik
Đuro Njavro
Dimenzije
26 x 21 cm
Broj strana
1180
Nakladnik
Mate d.o.o, Zagreb, 2008.
 
Latinica. Tvrde korice.
Jezik: Hrvatski.

Dva primjerka su u ponudi

Primjerak broj 1

Stanje:Novo
Dodano u košaricu!

Primjerak broj 2

Stanje:Korišteno, u odličnom stanju
Dodano u košaricu!
 

Zanima Vas i neka druga knjiga? Možete pretražiti našu ponudu pomoću tražilice ili prelistati knjige po kategorijama.

Možda će Vas zanimati i ovi naslovi

Kako promijeniti život u 7 koraka

Kako promijeniti život u 7 koraka

John Bird

In this self-help book, John Bird, founder of The Big Issue magazine, explains his seven simple rules that could help you change your life.

Mozaik knjiga, 2007.
Hrvatski. Latinica. Broširano.
4,16
Kineski pečat

Kineski pečat

Sveta Lukić
Narodna knjiga, 1982.
Srpski. Latinica. Broširano.
3,49
Tržišta kapitala

Tržišta kapitala

Bernard J. Foley

Der Zweck dieses Buches besteht darin, theoretische Diskussionen und institutionelle Beschreibungen zu kombinieren, um Einblick in die Funktionsweise einiger der wichtigsten Kapitalmärkte der Welt zu geben. Es richtet sich an Studierende, ist aber für ein

Mate d.o.o, 1993.
Hrvatski. Latinica. Tvrde korice.
11,24
Početnica - Korespondentno i debatno pismo ( sedmo izdanje)

Početnica - Korespondentno i debatno pismo ( sedmo izdanje)

Slavo Dragić
Hrvatska državna tiskara, 1942.
Hrvatski. Latinica. Broširano.
5,99
Kraljevina Jugoslavija za četvrti razred građanskih škola trgovinskog smjera

Kraljevina Jugoslavija za četvrti razred građanskih škola trgovinskog smjera

T. Radivojević
Izdavačka knjižarnica Tome Jovanovića i Vujića, 1938.
Hrvatski. Latinica. Tvrde korice.
13,99
Sudska medicina

Sudska medicina

Milovan Milovanović

This work has significant educational and practical value because it systematically addresses all key topics of forensic medicine practice in the context of Yugoslav legislation and medical practice at the time.

Medicinska knjiga, 1982.
Srpski. Latinica. Broširano.
7,98