Rastegni se!
"Stretch!" by Deans and Kroeger is an economic handbook that deals with the topics of flexibility and adaptability in business strategies and economic policies.
How to maintain business growth in difficult economic conditions? Based on a study that covered 29,000 companies over a period of fourteen years, the authors present their proposal for a framework for the growth of companies in four stages and their subsequent implementation. It is emphasized that successful growth does not depend on external influences, but only on the internal processes of the companies themselves. Through thirteen chapters, it is explained in detail and on real examples from practice (Coca-cola, Wal-Mart, Goldman Sachs, Toyota, Nestle...) how to improve internal processes, find a good organizational structure, make a basic strategy and expand the business domain regardless of the world economic crisis.
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