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Marketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice.
Marin Cerovac's book is a fundamental work that analyzes economic processes through the prism of Marxist theory, with special emphasis on the law of value, relations of production and distribution, and the role of the state in the economy.
Direct marketing certainly represents one of the most dynamic areas of marketing, which has changed both techniques and tools of action during its development.
The book Commercial Bank Management by Peter S. Rose provides a detailed insight into the operations, strategies and regulations of commercial banks, focusing on managerial challenges and financial decisions in modern banking.
The book Financial reporting in the European Union was created as a result of research on the harmonization of financial reporting in the world, and especially in the European Union.
Svjetski prepoznatljiv udžbenik jednostavnog naziva Računovodstvo zamišljen je i napisan kako bi studente i gospodarstvenike uveo u svijet računovodstva koje je danas jedan od glavnih jezika poslovanja.