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"Marketing Management" (12th edition, 2008) by Philip Kotler and Kevin Lane Keller is one of the most influential works in the field of marketing.
This book shows that throughout history people who have lived in small states, where political leaders are accessible rather than remote, are happier, more peaceful, more creative and more prosperous.
The problems of economic development have found a very professional treatment in this book, so it can be used by students and scientists of other social activities.
This book deals with management by missions (MBM), the main idea of which is the distribution of corporate missions and goals to all levels of the company.