Bogatstvo na dnu ekonomske piramide

Inspired by the penetrating acumen of the original edition of Wealth at the Bottom of the Economic Pyramid, scores of companies are recognizing and building business opportunities and profiting in new markets among the world's poorest people—while simultaneously helping to eliminate poverty and deprivation. Five years after the first edition of the book, Prahalad's ideas are no longer isolated cases of innovative thinking. They are proven, widely practiced "reality".

Today, with this 5th anniversary edition, Prahalad expands the book to provide readers with an insight into how his vision is being implemented in impoverished regions around the world. Prahalad also offers an up-to-date assessment of key questions such as: Is there really a market? Does it satisfy the scope? Is there a profit? Are there any innovations? Is this a global opportunity? Five years ago, executives could have hoped that the answers to these questions would be positive. Today, what Prahalad has shown us, we can be almost sure of that.

"C.K. Prahalad believes that companies must revolutionize the way they do business in developed countries if prosperity is to be enabled for broad economic equations. Drawing on a rich repository of case studies, his persuasively written new book offers intriguing guidelines for fighting poverty with the help of profitability. "