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Why is the future of business in selling more things, not copies?
Chris Anderson shows how the future of the cultural industry is not hits but niches: the tail of the demand curve is infinitely long, and the Internet finally allows niche culture to become mass. The book provides an overview of the new economy of creative products, as well as their history from a business perspective. It is intended for anyone interested in cultural management, book, music and film publishing, and new social media technologies.
Titel des Originals
The long tail. Why the future of business is selling less of more
Übersetzung
Karmela Cindrić
Editor
Ognjen Strpić
Maße
20,5 x 14,5 cm
Seitenzahl
286
Verlag
Jesenski i Turk, Zagreb, 2008.
Latein Schrift. Taschenbuch.
Sprache: Kroatisch.
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