Popular Science • Management

Dugi rep (2. proš. izd.)

Chris Anderson

Why is the future of business in selling more things, not copies?

Chris Anderson shows how the future of the cultural industry is not hits but niches: the tail of the demand curve is infinitely long, and the Internet finally allows niche culture to become mass. The book provides an overview of the new economy of creative products, as well as their history from a business perspective. It is intended for anyone interested in cultural management, book, music and film publishing, and new social media technologies.

Original title

The long tail. Why the future of business is selling less of more

Translation

Karmela Cindrić

Editor

Ognjen Strpić

Dimensions

20.5 x 14.5 cm

Pages

286

Publisher

Jesenski i Turk, Zagreb, 2008.

Latin alphabet. Paperback.

Language: Croatian.

One copy is available

Condition:Used, excellent condition

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