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The second edition of this book recommends more sexogogy (theory and practice of sexual education) in its organization, along with sexology in connection with which the classic theories and interpretations of this science are explained in the first part.
Marketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice.
Ova knjiga je namenjena studentima osnovnih studija kako bi im pomogla da steknu fundamentalna teorijska znanja o istraživanju tržišta koja su danas nesumnjivo neophodna.
Knjiga primjenjuje ekonomsku teoriju (mikro i makroekonomiju) i metode analize znanosti o odlučivanju radi ispitivanja kako neka organizacija može najefikasnije postići svoje ciljeve ili namjere.