Ekonomija

Kraj siromaštva: Ekonomske mogućnosti našeg doba

Kraj siromaštva: Ekonomske mogućnosti našeg doba

Jeffrey Sachs

U knjizi ekonomist Jeffrey Sachs predstavlja optimistički plan za uklanjanje ekstremnog siromaštva do 2025. godine. Tvrdi da je to izvedivo uz političku volju, jer svjetsko bogatstvo raste, a siromaštvo nije sudbina, već rezultat neefikasnih sustava.

Algoritam, 2007.
Kroatisch. Latein Schrift. Taschenbuch.
9,78 €
Kritika političke ekonomije: Predgovor i Uvod

Kritika političke ekonomije: Predgovor i Uvod

Marx
Karl Marx

Preface and Introduction Marx's Critique of Political Economy summarizes historical materialism: society develops through production relations, and the economic base determines the political and cultural superstructure.

Kultura.
Serbisch. Latein Schrift. Taschenbuch.
5,34 €
Kriza, a poslije?

Kriza, a poslije?

Jacques Attali

After A Brief History of the Future, Jacques Attali writes a brief history of the present, dissecting the reasons that led to the first global financial crisis, the ways in which it manifests itself, and possible perspectives for the future.

MeandarMedia, 2009.
Kroatisch. Latein Schrift. Taschenbuch.
9,24 €
Kriza i ekonomska politika

Kriza i ekonomska politika

Dubravko Radošević

The works of the best Croatian economists in the field of politics and economics of economic development in Croatia were presented.

Jesenski i Turk, 2010.
Kroatisch. Latein Schrift. Taschenbuch.
9,90 €
Makroekonomija, vodič za učenje

Makroekonomija, vodič za učenje

Olivier Blanchard, David W. Findlay

Olivier Blanchard's "Study Guide - Macroeconomics" is a companion material to his textbook, which through concise explanations, exercises and examples helps students better understand key macroeconomic concepts and models.

Mate d.o.o, 2006.
Kroatisch. Latein Schrift. Taschenbuch.
23,00 €
Mali ekonomski rječnik

Mali ekonomski rječnik

Rikard Lang

Oko 2000 pojmova i podpojmova nabrojenih u indeksu, koji su u samom rječniku, obrađeni posebno ili uz neki drugi pojam.

Glas rada, 1953.
Kroatisch. Latein Schrift. Hardcover.
2,98 €
Management Olimpijskih igara

Management Olimpijskih igara

Damir Škaro

A book by our distinguished economist and Olympian in which he deals with the economic aspect of the Olympic Games, in which he himself participated several times as an athlete and as a member of the official Croatian Olympic Committee delegation.

Mate d.o.o, 2012.
Kroatisch. Latein Schrift. Taschenbuch.
11,00 €
Marketing-komuniciranje

Marketing-komuniciranje

Marcel Meler

A fundamental economic textbook that systematically analyzes the instruments of marketing communication, from promotion and advertising to public relations, in the context of business and market circumstances.

Ekonomski fakultet Osijek - EFOS, 1992.
Kroatisch. Latein Schrift. Taschenbuch.
6,90 €
Marketing malih i srednjih poduzeća

Marketing malih i srednjih poduzeća

Nataša Renko, Ružica Brečić

Stručni priručnik o primeni marketinških principa u malim i srednjim preduzećima, sa akcentom na istraživanje tržišta, ponašanje potrošača, konkurentnost, brendiranje i razvoj poslovnih strategija.

Školska knjiga, 2016.
Kroatisch. Latein Schrift. Taschenbuch.
12,34 €
Marketing management / Upravljanje marketingom

Marketing management / Upravljanje marketingom

Philip Kotler

Marketing menadžment je vodeći marketinški tekst jer njegov sadržaj i organizacija dosledno odražavaju promene u teoriji i praksi marketinga.

Informator, 1994.
Kroatisch. Latein Schrift. Hardcover.
14,98 €