Economy
Kraj siromaštva: Ekonomske mogućnosti našeg doba
In the book, economist Jeffrey Sachs presents an optimistic plan for eliminating extreme poverty by 2025. He argues that this is feasible with political will, because world wealth is growing, and poverty is not fate, but the result of inefficient systems.
Kritika političke ekonomije: Predgovor i Uvod
Preface and Introduction Marx's Critique of Political Economy summarizes historical materialism: society develops through production relations, and the economic base determines the political and cultural superstructure.
Kriza, a poslije?
After A Brief History of the Future, Jacques Attali writes a brief history of the present, dissecting the reasons that led to the first global financial crisis, the ways in which it manifests itself, and possible perspectives for the future.
Kriza i ekonomska politika
The works of the best Croatian economists in the field of politics and economics of economic development in Croatia were presented.
Makroekonomija, vodič za učenje
Olivier Blanchard's "Study Guide - Macroeconomics" is a companion material to his textbook, which through concise explanations, exercises and examples helps students better understand key macroeconomic concepts and models.
Mali ekonomski rječnik
Around 2000 terms and subterms listed in the index, which are treated separately or in conjunction with another term in the dictionary itself.
Management Olimpijskih igara
A book by our distinguished economist and Olympian in which he deals with the economic aspect of the Olympic Games, in which he himself participated several times as an athlete and as a member of the official Croatian Olympic Committee delegation.
Marketing-komuniciranje
A fundamental economic textbook that systematically analyzes the instruments of marketing communication, from promotion and advertising to public relations, in the context of business and market circumstances.
Marketing malih i srednjih poduzeća
Professional manual on the application of marketing principles in small and medium-sized enterprises, with an emphasis on market research, consumer behavior, competitiveness, branding and development of business strategies.
Marketing management / Upravljanje marketingom
Marketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice.
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