Economy • Marketing and propaganda

Izravni marketing

Name: Izravni marketing
Price: 10.98 EUR
Availability: InStock

Marinko Kovačić, Đuro Horvat

Direct marketing certainly represents one of the most dynamic areas of marketing, which has changed both techniques and tools of action during its development.

The reasons for such development should primarily be sought in the fascinating technological development fueled by the IT revolution...

Marketing is a form of activity in which direct communication between seller and buyer comes to the fore, and it assumes continuous and individualized target-oriented and mono/multimedia communication with potential customers! The mentioned relationship, the creative practice of direct marketing, the Internet, etc. are explained by the authors in this work...

Dimensions

24 x 16.5 cm

Pages

Publisher

Otokar Keršovani, Rijeka, 2003.

Distribution: 1,000 copies

Latin alphabet. Paperback.

Language: Croatian.

ISBN

9-53-153088-2

One copy is available

Condition:Used, excellent condition

Are you interested in another book? You can search the offer using our search engine or browse books by category.

You may also be interested in these titles

Economy • Political journalism • Socialism

Put u humano društvo (od socijalizma ka komunizmu)

Stanko Ilić

Ilić considers how the satisfaction of one's own needs represents the meaning and condition of human existence.

Ekonomika, 1984.

Serbian. Latin alphabet. Hardcover with dust jacket.

9.32 €

Economy • Management

Menadžment komercijalnih banaka

Peter S. Rose

The book Commercial Bank Management by Peter S. Rose provides a detailed insight into the operations, strategies and regulations of commercial banks, focusing on managerial challenges and financial decisions in modern banking.

Mate d.o.o, 2005.

Croatian. Latin alphabet. Hardcover.

50.00 €

Svjetska povijest • 20th Century • History of ideas • Economy • Diplomacy

Doba neizvjesnosti

John Kenneth Galbraith

Galbraith acknowledges the success of the market economy, but at the same time, according to him, this system is characterized by instability, inefficiency and social inequality. This is why he advocates that state interventionism to correct these market

Stvarnost, 1981.

Croatian. Latin alphabet. Hardcover with dust jacket.

9.98 €

Political-historical essays • Economy • Sociology

The Welfare State We're in

James Bartholomew

Politico's Publishing, 2004.

English. Latin alphabet. Hardcover with dust jacket.

15.22 €

History • Law • Economy

Kratka povijest korupcije

Carlo Alberto Brioschi

The book "A Brief History of Corruption" explores corruption as a universal and long-lasting social phenomenon, analyzing its development through different eras and cultures.

Mate d.o.o, 2007.

Croatian. Latin alphabet. Hardcover.

7.14 €

Popular Science • Economy • Political journalism

Rat protiv gladi

Vladimir Paleček

"War on Hunger" by Vladimir Paleček, published in 1979, is a literary work that explores the causes and consequences of global hunger and proposes possible solutions to this serious problem.

Međunarodni fond '' Gladno dijete '', 1979.

Croatian. Latin alphabet. Paperback.

4.82 €