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One copy is available
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"Marketing Management" (12th edition, 2008) by Philip Kotler and Kevin Lane Keller is one of the most influential works in the field of marketing.
The book explores the role of foreign capital in the development of underdeveloped countries. This book studies experiences from Asia and analyzes how foreign capital can contribute to economic progress.
A guide to creating tomorrow's best practices today. A call to slowly discard outdated systems and processes, and to start talking about management in a new and different way.
The world's oldest and best-organized conglomerate reveals management methods. The book avoids theoretical fantasies in presenting the management philosophy on which the Silent Empire was based through centuries of expansion and success.