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In this thorough and significantly expanded edition, four leading marketing researchers show exactly how to choose the right metrics for every challenge.
How to Drive Extraordinary Growth. Few companies have discovered the secret to sustainable high growth—momentum. These companies have learned how to create the conditions that lead to extraordinary organic growth that feeds on itself, continually improvin
The first domestic business manual that introduced many of today's successful entrepreneurs to the world of business
The book presents a range of issues and topics within the framework of corporate social responsibility, and mentions numerous problems and debates.
The textbook is the work of four university professors and top researchers and marketing experts who managed to create probably the best consumer behavior textbook on the market today, which is specifically adapted to the European business environment.