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The book is one of the most important university sociology textbooks in Croatia and the former Yugoslavia. The work has gone through numerous editions, including the 18th edition in 1990, and has served as a fundamental textbook for generations of studen
The book is intended for students of higher and higher business schools, entrepreneurs, managers, but as a useful material it is also recommended for professors of economics subjects in secondary schools.
Revised and updated 5th anniversary edition. Eradication of poverty through profit.
For the first time on the Croatian market, in accordance with world trends, this book dedicated to business ethics and social-corporate business responsibility was published.
