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Lectures for economics students.
The book "Strategic interviewing" deals with techniques and methods of effective interviewing in different contexts, including business, journalistic, research and forensic interviews.
The world-renowned textbook, simply called Accounting, was conceived and written to introduce students and businessmen to the world of accounting, which is one of the main languages of business today.
Direct marketing certainly represents one of the most dynamic areas of marketing, which has changed both techniques and tools of action during its development.