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The first domestic business manual that introduced many of today's successful entrepreneurs to the world of business
This book offers a comprehensive and understandable presentation of the main topics in international economics by two of the top scholars in the field.
Direct marketing certainly represents one of the most dynamic areas of marketing, which has changed both techniques and tools of action during its development.
Small and medium-sized entrepreneurs must plan in a way that is common and accepted in the business world, in order to stay on the market.
