Menadžment

Ekonomija • Menadžment

Suvremena prodaja: stvaranje vrijednosti za kupca

Barry L. Reece, Gerald L. Manning

Suvremena prodaja vrhunski je udžbenik iz prodaje koji prati promjene tržišnih uvjeta kao i sve veća očekivanja kupaca. Svrha je svakoga novog izdanja knjige Suvremena prodaja učiniti ovaj udžbenik što praktičnijim i primjenjivijim.

Mate d.o.o, 2008.

Hrvatski. Latinica. Tvrde korice.

30,00 €

Economy • Law • Management

Temelji ekonomske analize prava

Steven Shavell

Economic analysis of law encompasses all subject areas that are important for any legal system and non-economic factors. The author provides an overview of topics that connect economics and legal sciences.

Mate d.o.o, 2009.

Hrvatski. Latinica. Tvrde korice.

42,26 €

University textbooks • Economy • Management

Tržišta kapitala

Bernard J. Foley

The purpose of this book is to combine theoretical discussions and institutional descriptions to provide insight into the operation of some of the world's major capital markets. It is intended for students, but it is written in an accessible way for a wid

Mate d.o.o, 1993.

Hrvatski. Latinica. Tvrde korice.

11,24 €

Social Science • Marketing and propaganda • Economy • Management

Upravljanje marketingom, 12. izdanje

Philip Kotler, Kevin Lane Keller

"Marketing Management" (12th edition, 2008) by Philip Kotler and Kevin Lane Keller is one of the most influential works in the field of marketing.

Mate d.o.o, 2008.

Hrvatski. Latinica. Tvrde korice.

23,10 €

Social Science • Marketing and propaganda • Economy • Management

Upravljanje proizvodnjom (četvrto izdanje)

Roger G. Schroeder

"Manufacturing Management" (Fourth Edition) - Roger G. Schroeder provides a thorough overview of the key aspects of manufacturing management.

Mate d.o.o, 1999.

Hrvatski. Latinica. Tvrde korice.

18,48 €

Management • Sociology

Veliki val

Charlene Li, Josh Bernoff

How to win in the world of new social technologies.

Mate d.o.o, 2010.

Hrvatski. Latinica. Tvrde korice s ovitkom.

9,14 €