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Douglas Coupland, whose cult book "Generation X" was a "McLuhanian" representation of culture in fictional form, has written a concise biography of the media theorist that interprets the life and work of the man he deals with from the inside.
Kulundžić's book provides an accessible account of the origin of speech and the development of language, and is also an early part of his broader interest in the history of writing, books, and human communication.
Basing his book on research, the author explains how the network generation is shaping the world, why it is important to understand it, and how to "harvest" the great benefits it can provide.
The book is still required reading at philological faculties today because it systematically connects language with literature and social context for the first time. It is written clearly, without ideological exclusivity, which was a rarity in 1990.
The book contains three Latin reports by the Croatian Jesuit, nobleman and explorer Ivan Rattkay (Ratkaj, 1647–1683), born in Ptuj (today Slovenia), sent to the provincial of the Austro-Czech Jesuit province from the mission in northern Mexico.
''Creative Industries'' is a bold collection of essays that charts the tumultuous revolution that is transforming the production, consumption, and understanding of culture in an era of all-connections.