Financijski šok: globalna panika i vladine sanacije

Ponašanje potrošača: Europska slika

The textbook is the work of four university professors and top researchers and marketing experts who managed to create probably the best consumer behavior textbook on the market today, which is specifically adapted to the European business environment.

Upravljanje marketingom

Marketing management covers all unavoidable topics from the broad field of marketing that need to be known and considered when creating marketing strategies and tactics.

Realizacija: Umijeće uspješne provedbe poslova i projekata

Realization is a specific set of behavioral rules and techniques that companies must master in order to become competitive. Realization is an independent discipline. In large companies, as well as in small ones, it is the foundation of success today.

Redefiniranje globalne strategije

In our supposed globalized economy, business entities are advised to do business across borders as if the whole world is flat and there are no things that make it different.

Upravljanje ljudskim potencijalima

Das Buch behandelt zentrale HR-Konzepte: Personalplanung, Rekrutierung, Weiterbildung, Leistungsbeurteilung, Vergütung und Arbeitsbeziehungen. Es bietet praxisnahe Methoden für ein effektives Mitarbeitermanagement.

Nudge: Improving Decisions About Health, Wealth and Happiness