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Marketing management covers all unavoidable topics from the broad field of marketing that need to be known and considered when creating marketing strategies and tactics.
Bill Aulet's 24-step book outlines a structured process for launching a successful startup. The author emphasizes understanding customers, testing assumptions, and systematically building a sustainable business model.
The book is one of the classic works in the field of business finance and accounting, which had a significant influence on the development of the theory and practice of financial statement analysis, especially the balance sheet of a company.
How to Drive Extraordinary Growth. Few companies have discovered the secret to sustainable high growth—momentum. These companies have learned how to create the conditions that lead to extraordinary organic growth that feeds on itself, continually improvin
This university textbook covers in detail the basic concepts, functions and practices of banking, with an emphasis on commercial (business) banking in the context of the modern financial system.