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Titles in our offer
Upravljanje ljudskim potencijalima
The book covers key HR concepts: workforce planning, recruitment, training, performance appraisal, compensation and labor relations. The book provides practical methods for effective employee management.
Upravljanje marketingom
Marketing management covers all unavoidable topics from the broad field of marketing that need to be known and considered when creating marketing strategies and tactics.
Upravljanje marketingom, 12. izdanje
"Marketing Management" (12th edition, 2008) by Philip Kotler and Kevin Lane Keller is one of the most influential works in the field of marketing.
Upravljanje operacijama i lancem opskrbe
The only book on the market that addresses operations and supply chain management. It provides an innovative approach to services and integration of modern supply chain management.
Upravljanje pomoću misija
This book deals with management by missions (MBM), the main idea of which is the distribution of corporate missions and goals to all levels of the company.
Upravljanje proizvodnjom (četvrto izdanje)
"Manufacturing Management" (Fourth Edition) - Roger G. Schroeder provides a thorough overview of the key aspects of manufacturing management.
Uravnotežena tablica rezultata
Kaplan and Norton created the "Balanced Scorecard" to help companies move from ideas to action, achieve long-term goals, and get feedback on strategy.
Uvod u državu i pravo
The book systematically covers the basic concepts of the state, legal order, sources of law and the main branches of law. The textbook provides an overview of the structure of government, constitutional principles and basic institutes necessary for unders
Uvod u filozofiju
Udžbenik izvrsno obrađuje područja poslovne etike i društvene odgovornosti, te vrlo korisno završava poslovnim slučajem u kojem se prepušta čitateljima da sami o tome otvore raspravu i donose rješenja.
Uvod u poslovnu etiku i korporacijsku društvenu odgovornost
Zum ersten Mal wurde auf dem kroatischen Markt im Einklang mit den weltweiten Trends dieses Buch veröffentlicht, das sich der Geschäftsethik und der sozialen Unternehmensverantwortung widmet.