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Croatia
Titles in our offer
Upravljanje marketingom
Marketing management covers all unavoidable topics from the broad field of marketing that need to be known and considered when creating marketing strategies and tactics.
Upravljanje marketingom, 12. izdanje
"Marketing Management" (12th edition, 2008) by Philip Kotler and Kevin Lane Keller is one of the most influential works in the field of marketing.
Upravljanje operacijama i lancem opskrbe
The only book on the market that addresses operations and supply chain management. It provides an innovative approach to services and integration of modern supply chain management.
Upravljanje pomoću misija
This book deals with management by missions (MBM), the main idea of which is the distribution of corporate missions and goals to all levels of the company.
Upravljanje proizvodnjom (četvrto izdanje)
"Manufacturing Management" (Fourth Edition) - Roger G. Schroeder provides a thorough overview of the key aspects of manufacturing management.
Uravnotežena tablica rezultata
Kaplan and Norton created the "Balanced Scorecard" to help companies move from ideas to action, achieve long-term goals, and get feedback on strategy.
Uvod u državu i pravo
The book systematically covers the basic concepts of the state, legal order, sources of law and the main branches of law. The textbook provides an overview of the structure of government, constitutional principles and basic institutes necessary for unders
Uvod u filozofiju
The textbook covers the areas of business ethics and social responsibility excellently, and very usefully ends with a business case in which it leaves it up to the readers to open a discussion about it themselves and come up with solutions.
Uvod u poslovnu etiku i korporacijsku društvenu odgovornost
For the first time on the Croatian market, in accordance with world trends, this book dedicated to business ethics and social-corporate business responsibility was published.
Vatrene kugle: Slučaj meteorske opasnosti
The Kinetic City Food Festival is an annual eating festival that brings thousands of people to the city, with the sole purpose of overindulging in every possible type of food.