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One of the key texts in social theory. In this book, Habermas deals with issues of theoretical and practical difference, emphasizing the importance of communication in shaping social reality.
"Marketing Management" (12th edition, 2008) by Philip Kotler and Kevin Lane Keller is one of the most influential works in the field of marketing.
"Consumer Behavior" by Leon G. Schiffman and Leslie Lazar Kanuk is one of the most famous works in the field of consumer behavior.
Kako je mašina zamenila ruke (1968) Pitera Klema istražuje razvoj tehnologije i industrijalizaciju, fokusirajući se na uticaj mašina na ljudski rad.
„Finansijska tržišta i institucije“ Frederika S. Miškina i Stenlija G. Ikinsa (izdanje iz 2005.) pruža sveobuhvatan pregled finansijskih sistema, istražujući ulogu finansijskih tržišta, institucija i instrumenata u privredi.
"Magicians of Our Time" (1968) by M. Iljin and E. Segal is a popular science book that explains the development of science and technology in an understandable and interesting way.