Ekonomija

Human Resource Management

Fokusirajući se na HRM kao odgovornost svakog menadžera, ovaj tekst naglašava četiri teme kroz knjigu: HR i responzivna organizacija; izgradnja predanosti zaposlenika; globalni HRM; i aplikacije za male tvrtke.

Ikonoklast

An iconoclast, according to Gregory Burns, denotes a person who thinks unconventionally, subverts established norms and brings innovative ideas despite social pressures.

Internacionala kapitala

Inventivni menadžer u 100 lekcija: Kako postati i ostati pobjednik

Istraživanje tržišta

Market research has been present for decades as an activity that helps in business decision-making. Understanding and applying market research have become an important and serious component of business.

Istraživanje tržišta

This book is intended for undergraduate students to help them acquire the fundamental theoretical knowledge of market research that is undoubtedly necessary today.

IT u primjeni

Manager's guide to the application of information technology systems.

Izazovi menadžmenta u XXI. stoljeću

Management challenges in the XXI century. century is a book that strives to provide the reader with a current insight into today's entire business environment, into the ideas, skills and power that the job of managers and executives provides.

Izravni marketing

Direktni marketing svakako predstavlja jednu od najdinamičnijih oblasti marketinga, koja je tokom svog razvoja menjala i tehnike i alate delovanja.

Japanci dolaze : uzajamno dejstvo multinacionalnog biznisa i politike