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The fifth edition of the textbook on negotiation, that is, on the controlled communication process, which aims to resolve the conflict of interests of the various negotiating parties.
Marketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice.
Direct marketing certainly represents one of the most dynamic areas of marketing, which has changed both techniques and tools of action during its development.
"Učinkoviti odnosi s javnošću" (deseto izdanje, 2010) autora Glena M. Brooma jedno je od ključnih djela u području odnosa s javnošću.