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Doznajte zašto je Google najuspješnija i najpoželjnija svjetska tvrtka.
Marketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice.
What is the global market and how does it work? Rivoli provided the answer to this question in a way that would be easy for a wide readership to understand; explaining how the life cycle of a very ordinary item of clothing – a T-shirt – begins and ends.
The most important lesson from the book "Foreign trade - how to do business abroad" is the understanding of international trade customs, terms and rules.
"Manufacturing Management" (Fourth Edition) - Roger G. Schroeder provides a thorough overview of the key aspects of manufacturing management.
"Consumer Behavior" by Leon G. Schiffman and Leslie Lazar Kanuk is one of the most famous works in the field of consumer behavior.