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Fachhandbuch zur Anwendung von Marketingprinzipien in kleinen und mittleren Unternehmen, mit Schwerpunkt auf Marktforschung, Verbraucherverhalten, Wettbewerbsfähigkeit, Markenbildung und der Entwicklung von Geschäftsstrategien.
*Public Opinion / Art and the Crowd* is a Croatian translation of two shorter studies by the Italian sociologist, criminologist, and publicist Scipio Sighele (1868–1913), one of the pioneers of crowd psychology and collective psychology.
Professors Milena Dragićević Šešić and Branimir Stojković wrote a book in which some of the basics that shape the profession called culture manager are explained in a very simple way or presented for the first time.
"Božja zemlja Nippon" Friedricha K. Haidera i Slavka Pavičića poučna je knjiga o Japanu, njegovoj kulturi, povijesti, običajima i duhovnosti u vrijeme Drugoga svjetskog rata. Popularno-propagandno štivo NDH.
A fundamental economic textbook that systematically analyzes the instruments of marketing communication, from promotion and advertising to public relations, in the context of business and market circumstances.
In this thorough and significantly expanded edition, four leading marketing researchers show exactly how to choose the right metrics for every challenge.