Kultura : menadžment, animacija, marketing

Izazovi menadžmenta u XXI. stoljeću

Management challenges in the XXI century. century is a book that strives to provide the reader with a current insight into today's entire business environment, into the ideas, skills and power that the job of managers and executives provides.

Menadžment: Teorija menadžmenta i veliko empirijsko istraživanje u Hrvatskoj

Herojsko vodstvo

The book "Heroic Leadership" describes leadership principles inspired by Jesuit methods, emphasizing discipline, adaptability and vision as key elements of successful leadership.

Ekonomija za menadžere u svjetskoj privredi

The book applies economic theory (micro and macroeconomics) and methods of decision science analysis to examine how an organization can most effectively achieve its goals or objectives.

Ponašanje potrošača

"Consumer Behavior" by Leon G. Schiffman and Leslie Lazar Kanuk is one of the most famous works in the field of consumer behavior.

Menadžment uredskog poslovanja (osmo izdanje)

The book "Office Business Management" by Zane K. Quible, in its eighth edition from 2010, provides a comprehensive overview of the key aspects of office business management.