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The basics of management accounting, published by Prentice Hall, is a concise, analytical and recognizable edition that introduces us to the key topics of successful business.
Management and Marketing in Turbulent Times. An indispensable guide for business leaders who strive to survive today's economic storms and thrive in tomorrow's inevitable turbulence.
In six chapters, the author addresses current problems and perspectives for the development of entrepreneurship and small businesses.
Marketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice.
