Momentum efekt
How to Drive Extraordinary Growth. Few companies have discovered the secret to sustainable high growth—momentum. These companies have learned how to create the conditions that lead to extraordinary organic growth that feeds on itself, continually improvin
In The Momentum Effect, author J. C. Larreche explains the complete framework for creating, sustaining, and applying momentum. Using new research and compelling case studies, Larreche demonstrates the incredible role of momentum in creating value. He shows the process of developing the “powerful propositions” that are at the heart of this powerful force. This book is a systematic process for creating momentum that can be applied successfully in any business, in any industry, and in any market environment. You’ll learn how to use momentum to create new value and build the leadership skills to drive highly profitable growth over the next six months, five years, and even decades. • Be First or Be Gone: Harnessing Momentum and Applying Its Incredible Power. How Momentum-Led Companies Create 80% More Shareholder Value • Understand the Drivers of Momentum Strategy. Craft Powerful Propositions, Mobilize for Growth, and More • Master the Momentum Process: Creating and Implementing. Eight Concrete Steps to Implementing a Long-Term, Winning Momentum Strategy • Master the Five Rungs of the Momentum Leadership Ladder. How leaders systematically generate and direct momentum
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