Poslovna i razvojna politika poduzeća

The book Business and Development Policy of the Enterprise, published in 1990, represents a significant professional and academic text intended for managers, economics students, and entrepreneurs. At a pivotal moment when the Yugoslav and Croatian economies were transitioning away from a planned model toward the introduction of market mechanisms, this book provided a much-needed framework for the modernization of business operations. The author systematically addresses key components of strategic management: environmental analysis, the formulation of business policy, resource allocation, risk management, and the planning of corporate growth and development. Particular emphasis is placed on adapting to new economic realities, competitiveness, innovation, and decision-making under conditions of uncertainty. Today, the work holds great historical and professional value, as it documents the early stages of introducing modern management practices into the domestic economic system.