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The book Opšta lingvistika or General Course in Linguistics (1916, compiled posthumously from the lectures of the Swiss linguist Ferdinand de Saussure, 1857–1913) represents the foundation of structuralism and modern linguistics.
Ranko Bugarski, a distinguished linguist, in his book Language and Linguistics provides a clear and accessible overview of basic linguistic terms and methods.
The famous Serbian linguist and one of the most influential figures in 20th-century Yugoslav linguistics, in this book continues her series of "Linguistic Reflections" – lucid, erudite essays that combine general linguistics, the Serbian language, and cul
Douglas Coupland, whose cult book "Generation X" was a "McLuhanian" representation of culture in fictional form, has written a concise biography of the media theorist that interprets the life and work of the man he deals with from the inside.
In Culture and Communication, Edmund Leach explores social relations through language, rituals, and symbols. He connects anthropology with communication theory, showing culture as a system of meaning that shapes human behavior.