Economy

Thinking, Fast and Slow

Thinking, fast and slow is a monumental work by the famous Nobel laureate and one of the world's most important psychologists. Thinking, fast and slow will change the way we are used to thinking about thinking.

Tržišta kapitala

The purpose of this book is to combine theoretical discussions and institutional descriptions to provide insight into the operation of some of the world's major capital markets. It is intended for students, but it is written in an accessible way for a wid

Tržište i cijene

Učiniti svoje proizvode vidljivima

Filip Cvitic's practical entrepreneurial handbook offers concrete strategies and tools for branding, marketing and increasing product visibility and attracting customers in the modern market.

Ueber die Quellen des Volkswohlstandes

Izdanje knjige uredio Dr. C.W. Asher, dopisni član Commission centrale de Statistique du Royaume Belge, statističkih društava Londona i Frankfurta a. M. i Societe d'economie charitable u Parizu.

Upravljačko računovodstvo i računovodstvo troškova

Ova vrhunska knjiga međunarodnog fokusa, pokriva bitna i suvremena pitanja unutar upravljačkog računovodstva i računovodstva troškova.

Upravljanje ljudskim potencijalima

Knjiga obrađuje ključne koncepte HR‑a: planiranje radne snage, zapošljavanje, trening, procjenu učinka, nagrađivanje i radne odnose. Knjiga daje praktične metode za učinkovito upravljanje zaposlenicima.

Upravljanje marketingom

Marketing menadžment obuhvata sve neizbežne teme iz široke oblasti marketinga koje je potrebno poznavati i razmatrati prilikom kreiranja marketinških strategija i taktika.

Upravljanje marketingom, 12. izdanje

"Marketing Management" (12th edition, 2008) by Philip Kotler and Kevin Lane Keller is one of the most influential works in the field of marketing.

Upravljanje operacijama i lancem opskrbe

The only book on the market that addresses operations and supply chain management. It provides an innovative approach to services and integration of modern supply chain management.