Economy
Upravljanje marketingom 1-2
Classics of Yugoslav law
Upravljanje marketingom, 12. izdanje
"Marketing Management" (12th edition, 2008) by Philip Kotler and Kevin Lane Keller is one of the most influential works in the field of marketing.
Upravljanje pomoću misija
This book deals with management by missions (MBM), the main idea of which is the distribution of corporate missions and goals to all levels of the company.
Upravljanje proizvodnjom (četvrto izdanje)
"Manufacturing Management" (Fourth Edition) - Roger G. Schroeder provides a thorough overview of the key aspects of manufacturing management.
Upravna znanost (izbor radova)
The book deals with the concept of administration and its meaning in contemporary society. It studies the development, role, types and models of administration.
Uravnotežena tablica rezultata
Kaplan and Norton created the "Balanced Scorecard" to help companies move from ideas to action, achieve long-term goals, and get feedback on strategy.
Utjecaj organizacijskih varijabli na uspjeh programa unapređenja poslovnih procesa
The book Influence of organizational variables on the success of the business process improvement program by prof. Ph.D. sc. Marina Buble analyzes how strategic, structural and human resources affect the success of business changes.
Uvod u analizu i planiranje investicija
The book contains concrete examples and analyses that illustrate the application of theoretical concepts in practice.
Uvod u društveno planiranje
The book systematically addresses fundamental issues of social planning, explaining how and why planning is done, who plans, and what the relationships are between different social actors in the planning process.
Uvod u poslovnu etiku i korporacijsku društvenu odgovornost
For the first time on the Croatian market, in accordance with world trends, this book dedicated to business ethics and social-corporate business responsibility was published.
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