Marketing and propaganda • Economy

Izravni marketing

Marinko Kovačić, Đuro Horvat

Direct marketing certainly represents one of the most dynamic areas of marketing, which has changed both techniques and tools of action during its development.

The reasons for such development should primarily be sought in the fascinating technological development fueled by the IT revolution...

Marketing is a form of activity in which direct communication between seller and buyer comes to the fore, and it assumes continuous and individualized target-oriented and mono/multimedia communication with potential customers! The mentioned relationship, the creative practice of direct marketing, the Internet, etc. are explained by the authors in this work...

Dimensions

24 x 16.5 cm

Pages

Publisher

Otokar Keršovani, Rijeka, 2003.

Distribution: 1,000 copies

Latin alphabet. Paperback.

Language: Croatian.

ISBN

9-53-153088-2

One copy is available

Condition:Used, excellent condition

Discounted price: 10.988.78 €

20% discount is valid until 8/5/26 11:59 pm

Are you interested in another book? You can search the offer using our search engine or browse books by category.

You may also be interested in these titles

Marketing and propaganda • Communism and fascism • Political journalism

Božja zemlja Nippon: Poučno o Japanu

Friedrich K. Haider, Slavko Pavičić

"God's Land Nippon" by Friedrich K. Haider and Slavko Pavičić is an educational book about Japan, its culture, history, customs and spirituality during World War II. Popular propaganda reading for the NDH.

Nakladna knjižara Velebit, 1942.

Croatian. Latin alphabet. Paperback.

14.72 €

Social Science • Economy • Marketing and propaganda • Management

Upravljanje marketingom, 12. izdanje

Philip Kotler, Kevin Lane Keller

"Marketing Management" (12th edition, 2008) by Philip Kotler and Kevin Lane Keller is one of the most influential works in the field of marketing.

Mate d.o.o, 2008.

Croatian. Latin alphabet. Hardcover.

23.10 €

Social Science • Economy • Marketing and propaganda • Management

Menadžment uredskog poslovanja (osmo izdanje)

Zane K. Quible

The book "Office Business Management" by Zane K. Quible, in its eighth edition from 2010, provides a comprehensive overview of the key aspects of office business management.

Mate d.o.o, 2010.

Croatian. Latin alphabet. Paperback.

20.10 €

Marketing and propaganda • Autobiographies and Memoirs • German literature • Documents and records • World War II • Communism and fascism

Mein Kampf / Moja borba

Adolf Hitler

Hitler's book combines autobiography and political manifesto, laying the foundations of Nazi ideology. The work has been banned in many countries for promoting hatred, but it remains a historical document that reveals the origins of Nazi crimes.

Kvrga izdavaštvo, 1999.

Croatian. Latin alphabet. Hardcover.

27.00 €

Marketing and propaganda • Psychology • Sociology • Theory of Art

Javno mišljenje / Umjetnost i gomila

Scipio Sighele

*Public Opinion / Art and the Crowd* is a Croatian translation of two shorter studies by the Italian sociologist, criminologist, and publicist Scipio Sighele (1868–1913), one of the pioneers of crowd psychology and collective psychology.

Knjižara A. Čelap, 1920.

Croatian. Latin alphabet. Paperback.

8.42 €