Management

Nauka o upravi

​The book represents a fundamental work in the field of administrative science in Croatia. The author innovatively approached administration as an independent scientific discipline, thereby laying the foundations for its academic study and institutionaliz

Organizacija i vođenje poslova marketinga u organizaciji udruženog rada

Organizacijsko ponašanje

The twelfth edition of the textbook with an overview of organizational behavior explained at three levels: individually, in a group and in the entire organizational system.

Osnove korporativnih financija

The Fundamentals of Corporate Finance book explains the key financial concepts and tools needed to make business decisions, including capital management, investment appraisal, and risk analysis.

Poduzeće - Postanak i razvoj poduzetništva i poduzeća

The book deals with various topics related to entrepreneurship and company organization.

Ponašanje potrošača

"Consumer Behavior" by Leon G. Schiffman and Leslie Lazar Kanuk is one of the most famous works in the field of consumer behavior.

Pregovaranje

The fifth edition of the textbook on negotiation, that is, on the controlled communication process, which aims to resolve the conflict of interests of the various negotiating parties.

Primijenjena matematika za poslovanje, ekonomiju, znanosti o živom svijetu i humanističke znanosti

This book provides an excellent introduction to all mathematical disciplines that are applied in the social sciences, especially economics, but also in the natural sciences.

Problemi u sistemu organizacije društvenog rada

This book stands out for its content, the way the material is processed, the clarity of the presentation of the point of view and the logical consideration of the topics.

Problemi zemljišne rente u prelaznoj etapi

The book deals with the problem of land rent in the context of the transition of the socio-economic system, with a focus on agrarian relations and socialist development. An important work for understanding agrarian reforms and economic dilemmas in sociali